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Online Video Ads: Location, Location, Location.
August 12, 2008

After you have created a stunning piece of online video material to promote your brand or drive sales, you are on your way out into the online video universe – looking for your audience everywhere, on all kinds of online video sites where you can get access. But where on your very own website are you going to place your online video?

Of course this depends on what kind of video you have, what its purpose is and so forth.

If you have an online video ad that is intended to introduce your brand and greet visitors, the homepage is a wise choice. On the homepage your video ad will add value to your introduction, help humanize your welcome and even present your services or products with a live personality on screen.

If you are looking to use your video ad to convert visitors to customers, make sure your ad is placed where its power us best used. Look at where your site would naturally, with or without video ad, have conversion activity. Place the ad where it will have the greatest chance to encouraging such activity. If your customers need to complete a sales form, or use a shopping cart to make a purchase, use that space and time wisely and realize the power of a solid video marketing tool to enhance conversion on those pages.

See you soon!

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