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Linear vs. Non-linear Online Video Ads
August 7, 2008

With so much content available online, and so many audiences to consider, it can feel daunting to harness the power of online video advertising. All decisions can seem like big decisions. Where do I start? What format should I use? Sound all too familiar? Don’t worry – we are all in this together.

One of the things we consider when outlining an online video ad strategy is whether or not your ad should be linear or non-linear – and if it is non-linear, how it will be presented. As in all media, creative and campaign planning work hand-in-hand, and both help shape the overall outcome.

So what is the difference between linear vs. non-linear online video ads?

Linear online video ads are presented in-stream. This means that they are displayed before, between or after other video content is consumed by the viewer. Another typical feature of linear online video ads is that they seize full view of the video window.

Non-linear online video ads, on the other hand, run parallel to the other video content. This means that the viewer can watch the other content (usually some form of programming) at the same time. The most common form of non-linear online video ads is overlays, such as text, graphical banners, buttons or video overlays that appear during the other video content.

If you choose to create a non-linear online video ad you will also decide whether your ad will be pre roll (appear before the other video content plays), mid roll (in the middle of other video content playing) or post roll (after the other video content completes).

When putting together your online video advertising plan there are many things to consider, such as the formats above, but also plenty of steps in the process to enjoy. At VideoAdStore.com we are here to work with and for you, so feel free to reach out with any ideas or questions you may have as you consider exploring the exciting online video world.

See you soon!

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