VideoAdStore.com – DoubleClick's Marketing Technology to Fuel NBC Universal's Video Ads

HOME

ABOUT VIDEOADSTORE.COM

FOR ADVERTISERS

FAQ

SHOWCASE

Blog

DoubleClick’s Marketing Technology to Fuel NBC Universal’s Video Ads
August 6, 2008

With the 2008 Beijing Olympics just days away, DoubleClick just announced that their In-Stream technology will serve NBCOlympics.com as a comprehensive solution to stream video ads into the Microsoft Silverlight 2 video environment. This is a significant development for companies with video ads who are looking for the perfect opportunity to build awareness of their products and services.

NBCOlympics.com, owned by NBC Universal, will provide the most comprehensive coverage of the Olympics. In fact, it may be the only source to watch all of the games in an organized fashion; too many times are we forced to watch competitions we are not interested in, or feel like the matches we want to watch are truncated and interrupted for simultaneously occurring games. Online, visitors to NBCOlympics.com will be able to watch the sports they want, presented along with a video ad by a sponsor.

DoubleClick’s In-Stream technology will be able to merge online video coverage of the Olympics games with video ads, monetizing the video content and creating an impressive platform for companies and advertisers to have their ads be seen and heard. On top of that, the technology can efficiently organize all the video ads, allowing for better reporting, trafficking, and forecasting. All of these features come at an incredible value for content providers and advertisers.

With such huge leaps in video ad distribution, we expect to see a strong trend towards companies of all sizes investing in some sort of online video campaign in the future. Evaluating your company’s position and potential is at least one thing you can do to see if video ads are right for you.

See you soon!

To contact us with any comments or ideas inspired by our blog, click here.