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Can Your Online Video Ad Go Beyond YouTube?
August 14, 2008

Of course it can. While many advertisers may think YouTube is the dominant force in online video, things are actually changing as audiences are becoming more knowledgeable of where to find the videos that they enjoy.

Apart from your marketing and media plan, your carefully structured scripts to say or convey the right thing, you can actually also apply some common sense and a little bit of attention.

Not everyone seeks out the quirky, random and funny material often celebrated on sites such as YouTube. While humorous content is enormously popular among online video audiences, it is actually less popular than the news and weather content available. Always remember to consider what information your typical audience member may be interested in, and seek out, as part of their everyday life. If you are going to communicate to them about your brand or a product inside one of these environments, embrace the content in that environment so that your message does not feel like a rude interruption. If you do so, congratulations, you have successfully gone beyond YouTube.

Also, to succeed with your online video advertising outside of YouTube and other communities that audiences actively seek out to view content, keep your content short, to the point and relevant. Knowing the most successful, professional format will increase your chances of success in other, more targeted online communities.

In short, if you want to take your online video ads beyond YouTube, know where to take it. By identifying your audience, learning what information matters to them and where they go to find it you will find your way to the next level.

See you soon!

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