VideoAdStore.com – BT to Launch New Broadband Service

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BT to Launch New Broadband Service
July 17, 2008

Now London can stay wired without all that caffeine. This week BT announced a strategy to roll out fibre-based, ultra-fast broadband service to 10 million UK homes by 2012. The plans are part of a greater scheme to make sure everyone in the UK gets access to next generation broadband services.

As many of you may already know, the UK hasn’t exactly been “kicking back” when it comes to broadband. The country already has pretty good availability of broadband, only with this new BT program it will also become one of the countries with the fastest services – apparently top speeds will reach 100Mb/s, with a future potential for more than 1,000Mb/s.

What does this mean for online video advertisers in the UK? It means that more customers will have enough bandwidth to watch high definition online video ads, even while playing games, downloading music, or making internet calls at the same time. Forget the internet of yesterday - your audience is truly about to be “just a click away” from seeing your next video ad.

UK users still don’t enjoy the same speeds as France, Japan or South Korea (the countries where people actually enjoy even faster broadband), but the country is certainly moving forward. If only BT gets a little tougher competition from other players in this arena – both users and us online video advertisers alike could benefit from wider broadband availability, lower prices and higher speeds (Hint, hint.)

See you soon!

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