VideoAdStore.com – Awareness vs. Action driven Online Video Ads

HOME

ABOUT VIDEOADSTORE.COM

FOR ADVERTISERS

FAQ

SHOWCASE

Blog

Awareness vs. Action driven Online Video Ads
July 31, 2008

If you know you’re ready to give online video advertising a shot - good. The fun can start. And you know what? Now you don’t have to start from scratch.

At VideoAdStore.com, we aid advertisers who want to reach people in a variety of online environments and mindsets. Swirling with creativity never before seen in any other medium, television included, the online video advertising market is both promising and risky - there is plenty on offer, and it is easy for people to switch from one experience to another. In order to create online video ads that your customers are drawn to, you first need to identify what your ultimate purpose for advertising is: 1) to create awareness around your brand, or 2) to encourage your customers to take action? Lets refer to these formats here as “Awareness” vs. “Action” online video ads.

Awareness ads are ads that positively impact how people, your customers, perceive your brand. They are created with a purpose to associate your brand name with your desired level of creativity, enjoyment, authority or other value that applies to your particular company. Successful awareness ads can be like the holy grail of the digital world – they can spread buzz around your brand like wildfire. Concerned about finding the inspiration to incorporate controversy, laugh-out-loud jokes or wardrobe malfunctions in order to cause a stir? Not to worry, the greatest online video ads have been defined by their innovative point of view and genius expression – and they are more about surprise and appealing creativity rather than shock.

Action ads are ads that motivate viewers to take action during or at the end of the ad. These online video ads most often come with a “call-to-action” at the end, a line of encouragement to click a link, post a comment or maybe vote in a competition. Sometimes these ads are referred to as “click-through”, because the customer follows a hyperlink to enter another website or another page or frame. Action driven online video ads can be a fun and very interactive way of connecting to your audience, as you can encourage them to review things or participate in contests that continue to engage and entertain.

In an environment as fluid as the internet, the role and purpose of the online video ad can sometimes become blurred. But whatever the aspiration of your specific ad, and the part that it plays in your overall digital strategy, its ultimate purpose does play a vital – but very fun – role in the development, production and distribution of your online video advertising campaigns.

Need more? At VideoAdStore.com we’re here to help you navigate the online video universe, so just get in touch and we’ll take it from there!

See you soon!

To contact us with any comments or ideas inspired by our blog, click here.